Basically – you don’t want two pages aiming for the same keyword. That is a big SEO mistake.
I see it so much, a lot of the photographers I work with have their entire site, which can be on average 200+ pages or even larger, Targeting the same keyword over and over again. Stuff like this –
HOME – LONDON WEDDING PHOTOGRAPHER – EPIC PHOTO CO.
ABOUT – LONDON WEDDING PHOTOGRAPHER – EPIC PHOTO CO.
PRICES – LONDON WEDDING PHOTOGRAPHER – EPIC PHOTO CO.
BLOG – LONDON WEDDING PHOTOGRAPHER – EPIC PHOTO CO.
You’ve probably seen it, maybe you’ve done it – basically what you’re doing is confusing the search engines as to which page you want them to show, imagine you’re in a race and you’re competing against 4 of your own runners, it may sound like you’re increasing your chances at winning, but in reality that isn’t how it works.
If all of your pages have your main keyword as titles, or repeatedly stuffed into the body of the text, Google won’t know which page to show, and potentially won’t show any of them – opting instead to move onto someone who is doing it correctly.
A Better Way
I believe the best way of structuring your site, will have:
- Your home page aiming for your main city or county.
- Landing pages for other cities/counties near you, or specific location you want to target.*
- Your ‘top-level’ pages – contact, about etc. – not being SEO focused at all. Overstuffing the ‘top level’ pages with keywords doesn’t work. These are there to handle the vistor once your landing pages get them hooked.)
- Individual pages (ie. blog posts) aiming at specific venues or locations.
* I’ll discuss crafting perfect landing pages in a later post.
But I’ve done 20 weddings at Some Place, what should I do about the rest?
Ok, this is something that’s pretty unique in wedding photographer SEO and something lots of people struggle with. It’s perfectly logical to assume giving all of these blog posts similar titles would pay dividends.
I mean, showing you’ve been to the same place lots of times is only going to be a good thing for clients right?
This is true, but sadly Google doesn’t care how many times you’ve been there.
If it finds 20 posts all tagged like this:
Some Place Wedding Photography – Sarah & Mark
Some Place Wedding Photographer – Kelly & John
Some Place Wedding Photographs – Lisa & Pete
Wedding at Some Place – Rachel & Leon
Wedding Photography Some Place – Joanne & Charlie
Wedding Photographer Some Place – Chris & Sam
From that data alone, Google’s not really sure what’s going on and one of two things will happen –
- It will get confused, not know which to show and either pick a random one, potentially not the one you want future brides to see or not pick one at all.
- It will think you’re trying to spam the system and just ignore your content… or worse hit you with a penalty.
Nb. I’ve seen in super low competition keywords that sometimes Google might show two pages from the same domain, I’ve never seen more than two and even that is rare – certainly worth mentioning though.
So what should I do?
The simplest and easiest solution is to use the keyword ONLY on your ‘main’ post. The one that you want future couples to see first. Perhaps that’s your most recent one or your very first one at that venue.
Other posts about weddings at that venue can then be written in a more relaxed way with less focus on SEO for that venue.
But, you might want to use the other posts to target the local area around the venue or target on a city/county based level.
The better method would be Siloing/Landing Pages. It’s a little more time consuming, but this is worth doing for venues that you want to shoot at lots – those high budget wedding venues that are 5 minutes from your house for example.
Landing Pages or Silo Pages
The idea here is to create a landing page for that keyword and fill it with useful content about that venue and information about all of the weddings you’ve photographed there. Keeping it updated every time you shoot a new wedding there, adding new images – new text content – new stories.
In a way, treat it like a mini blog just for weddings at that venue.
From there you can link into all of the other weddings you’ve done there and really provide value to the people landing on your site.
There are ways to make this less time to consume using WordPress and ways to enable the page to auto-update as you post new weddings at that venue, but if people are interested I can discuss this in a future post.
You don’t want two pages on the same site, targeting the same keyword. Every page should have different target keywords.
Next up: Writing Content with SEO in mind